by jredekopp | Jan 6, 2020 | Marketing
ACHIEVING AN EXCELLENT CUSTOMER OUTCOMEBy: Jason Redekopp – Marketing ConsultantIn this article, I will look at the relationship between Customer Service (CS) and Customer Experience (CX) to achieve a better Customer Outcome (CO). Better CO means a longer customer...
by jredekopp | Jan 6, 2020 | Marketing
EFFECTIVE SALES FUNNELS = MORE CUSTOMERSBy: Jason Redekopp – Marketing ConsultantThe key for any successful online business is an effective sales funnel that converts site visitors from casual browsers into customers.The idea behind using a conversion funnel is to...
by jredekopp | Dec 1, 2019 | Marketing
NONPROFIT A UNIQUE CUSTOMER EXPERIENCEBy: Jason Redekopp – Marketing ConsultantIn my experience most non-profit organizations do not lean on customer experience to enrich their brand, and it is costing them. The rules of marketing are the same for both for-profit and...
by jredekopp | Oct 1, 2019 | Marketing
THE CUSTOMER DRIVEN EXPERIENCEBy: Jason Redekopp – Marketing ConsultantIn today’s highly competitive market superior customer experiences drive business growth and provide a competitive advantage.Forrester Consulting was contracted by Adobe to evaluate the business...
by jredekopp | Sep 1, 2019 | Marketing
GREAT CUSTOMER SERVICE EQUALS IMPROVED CUSTOMER EXPERIENCEBy: Jason Redekopp – Marketing ConsultantKNOWING AND DOING are very different. According to Forrester’s “Predictions 2020: Customer Experience” report, this coming year will be a standout year for organizations...
