2010 - CurrentMoodog Digital Marketing Ltd.
Chief Marketing Officer
As CMO, I developed and implemented digital strategies and managed online assets for clients such as: Golden West Radio, CJOB & Power 97, Corus Radio Canada, Charles Adler Online, City of Winnipeg, Riverside Equities (New York), Polar Windows, Freightliner and Western Star North America, Allmar International, Garber Communications, Daimler Benz Canada, Manitoba Beef Producers, Best Sleep Centre, etc.
Responsibilities:- Develop brand and corporate identity initiatives.
- Develop & implement marketing plans & budgets.
- Sales forecasting.
- Advertising, public relations, social media & events.
- Manage agency providers, freelancers and other suppliers.
- Supervise marketing teams.
- Manage websites, email marketing and analytics.
2003 - 2010Best Sleep Centre Inc.
Director of Marketing & Business Dev.
Responsibilities:- Evaluate, develop & deploy digital marketing strategies.
- Researching demand for products & services.
- Find & develop new markets and improve sales.
- Develop budgets.
- ROI and profit-loss projections.